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Transparency Behind Our Marketing Claims

Last update: 30th April

At Eleos, we take transparency very seriously, especially when it comes to marketing communications about our insurance products and services. This page outlines our practices around collecting, using and protecting marketing data in line with FCA regulations.

If you have further queries about the data please feel free to contact us at help@eleos.co.uk.

Some stats to support our claims:

‘Earn up to £428 per customer’

This claim is based on calculations using our standard commission-sharing model. The larger the size of the distribution partner’s customer base and the higher the volume of monthly traffic to Eleos’s system, the better the commission split becomes for partners.

‘The Eleos solution maximises your ROI’

This claim is based on the way our embedded and white-labelled options enable our partners significantly to increase their revenue without incurring any set-up costs.

‘Eleos is the UK’s first and only fully digital insurance provider’

This claim is substantiated by the fact that, currently, all other insurance providers whose customer journey begins online nevertheless require their customers to complete their application with at least one conversation with an agent or broker over the phone. Eleos does not require this of its customers.

‘Our expert team will take your developers through every step of the white-labelled and embedding process’

This claim reflects the nature of our technical team’s complete involvement from start to finish in the white-labelling and embedding processes. No task is left solely in the hands of our partners’ developers.

‘Our product has no set up costs’

Our partners pay nothing to white-label or embed our insurance into their platforms. Their developers will need to spend some time setting up but there is no financial cost. Our partners pay nothing to white-label or embed our insurance product into their platforms. Their developers will need to spend some time setting up the desired journey.

Development time varies depending on the journey our partner selects:

White-label Integration: Just some front-end work on our partners end to display Eleos and send the customer to our platform. The only effort would be to build the URL with the necessary query parameters.

White-label + Notification Integration: Same as previous one but Eleos notify via webhook to the partner about the user progress. This requires more work on the partner side to have an endpoint that we can call with information about the customer progress.

Embedded Integration: This requires the partner to build everything on their side. We only offer the APIs to get quotes and apply to buy a policy.

‘Our partners benefit from our FCA Compliance’

This claim is based on Eleos’s status as a company fully authorised and regulated by the Financial Conduct Authority (FRN: 998550). Our distribution partners don’t have to apply for any regulatory approvals to benefit from our partner program, depending on the level of integration they choose. Eleos handles everything on an introducer level.

‘Go live within a week’

This claim refers to the speed with which we are able to complete the set-up process for our partners, provided they give us the information we need according to the schedule we set and depending on our partners chosen level of Eleos integration.

White-label Integration: If our partners build the URL and send the customer to us with no notification. It could be ready in under a week.

White-label + Notification Integration: For Eleos it takes under a week. Although, our partner will have to build the endpoint on their side to receive notifications.

Embedded Integration: Most effort is on the partner’s side, in addition to the length of time it will take to build. The time this takes varies depending upon the partner.

‘Buy insurance digitally in minutes’

Our platform is entirely digital, removing the need for customers to speak to anyone in order to take out a policy.

‘If you need any help, contact our customer service team 9am-6pm Monday to Friday’

This claim relates to the availability of our customer support service which is available by WhatsApp, email and phone on all working days excluding public holidays.

‘Get unlimited help - no hidden costs, customer support is completely free’

Eleos customers can use our support service as often as they wish, for which no charges are involved.

‘Talk to us your way - email, WhatsApp, phone call’

When using our support service, customers may choose their preferred method of communication, with options to use email, WhatsApp or to speak to one of our agents in person.

Here is what our customers say [customer quotations]

All customer reviews we use in our marketing materials are from our customers and verified by Reviews.io

‘4.9 star rating’

This claim is based on the average rating out of 5 given by verified Eleos customers who have posted reviews on reviews.io

Life Insurance Payout is Tax Free

The payout from most life insurance policies is tax-free, and the only tax you’ll really need to consider is inheritance tax, but Inheritance tax can be avoided if the policy is in trust.

‘An easy-to-use dashboard to manage your policy and start a claim’

This statement refers to the way in which customers are able to use our web app to carry out the routine management of their policy including a link to a digital claims form provided by our underwriter Shepherds Friendly - no phone calls required

‘Plus these extra benefits when you join the Eleos club:

  • Cashback every time you buy from popular brands
  • 24/7 remote access to GPs with GoGP
These benefits are not contractual benefits, which means they do not form part of the contract between the customer, Eleos and the insurer. They are discretionary benefits provided on our behalf by third parties, which means we are not contractually obliged to offer them to customers but we do so on the proviso that they can be withdrawn if necessary without affecting the contractual agreement.

‘Invite a friend’

Referral Process

  • Referrers can invite friends, family, or colleagues (“Referred Customers”) to join Eleos using their unique referral link or code.
  • The Referred Customer must not be an Eleos Policyholder.
  • The referral is considered successful when the Referred Customer signs up using the Referrer's link or code.
  • The referral reward will be credited to the Referrer's account after the Referred Customer meets all qualification criteria, as below:

    Qualification Criteria

    To qualify for a referral reward, the Referred Customer must:

    • Create a new Eleos account using the Referrer's unique link or code
    • Complete their application journey
    • Successfully set up an Eleos Income Protection or Simplified Income Protection policy, defined by setting up their subscription and paying the first premium

Referral Rewards

  • Referrers will receive a Fixed Amount on their Cashback Wallet for each successful referral.
  • Referred Customers will also receive a welcome bonus on their Cashback Wallet, as specified in the referral invitation.
  • Rewards are non-transferable and cannot be exchanged for cash.

‘Life insurance with Eleos can cost as little as £5 a month’

Currently the lowest monthly premium we offer is £5

‘The average premiums in 2024 are:

£9.71 a month for single cover

£16.84 a month for joint cover’

These claims are based on independent research conducted on behalf of online insurance broker: https://iaminsured.co.uk/guide/average-cost-of-life-insurance/