Transparency Behind Our Marketing Claims
Last update: 30th April
At Eleos, we take transparency very seriously, especially when it comes to marketing communications about our insurance products and services. This page outlines our practices around collecting, using and protecting marketing data in line with FCA regulations.
If you have further queries about the data please feel free to contact us at help@eleos.co.uk.
Some stats to support our claims:
‘Earn up to £428 per customer’
‘The Eleos solution maximises your ROI’
‘Eleos is the UK’s first and only fully digital insurance provider’
‘Our expert team will take your developers through every step of the white-labelled and embedding process’
‘Our product has no set up costs’
Our partners pay nothing to white-label or embed our insurance into their platforms. Their developers will need to spend some time setting up but there is no financial cost. Our partners pay nothing to white-label or embed our insurance product into their platforms. Their developers will need to spend some time setting up the desired journey.
Development time varies depending on the journey our partner selects:
White-label Integration: Just some front-end work on our partners end to display Eleos and send the customer to our platform. The only effort would be to build the URL with the necessary query parameters.
White-label + Notification Integration: Same as previous one but Eleos notify via webhook to the partner about the user progress. This requires more work on the partner side to have an endpoint that we can call with information about the customer progress.
Embedded Integration: This requires the partner to build everything on their side. We only offer the APIs to get quotes and apply to buy a policy.
‘Our partners benefit from our FCA Compliance’
‘Go live within a week’
This claim refers to the speed with which we are able to complete the set-up process for our partners, provided they give us the information we need according to the schedule we set and depending on our partners chosen level of Eleos integration.
White-label Integration: If our partners build the URL and send the customer to us with no notification. It could be ready in under a week.
White-label + Notification Integration: For Eleos it takes under a week. Although, our partner will have to build the endpoint on their side to receive notifications.
Embedded Integration: Most effort is on the partner’s side, in addition to the length of time it will take to build. The time this takes varies depending upon the partner.
‘Buy insurance digitally in minutes’
‘If you need any help, contact our customer service team 9am-6pm Monday to Friday’
‘Get unlimited help - no hidden costs, customer support is completely free’
‘Talk to us your way - email, WhatsApp, phone call’
Here is what our customers say [customer quotations]
‘4.9 star rating’
Life Insurance Payout is Tax Free
‘An easy-to-use dashboard to manage your policy and start a claim’
‘Plus these extra benefits when you join the Eleos club:
- Cashback every time you buy from popular brands
- 24/7 remote access to GPs with GoGP
‘Invite a friend’
Referral Process
- Referrers must be existing Eleos Policyholders with an active account.
- Referred Customers must be new to Eleos (no previous or current policy).
- A referral is marked as "Pending" once the Referred Customer successfully pays their first premium.
Qualification Criteria
To qualify for a referral reward, both the Referrer and the Referred Customer must meet the following criteria:
- Mutual Retention: Both the Referrer and the Referred Customer must maintain an active Eleos policy for at least 1 full month following the date the referral link was used.
- Continuous Coverage: Both policies must remain in "Good Standing" during this month (no missed payments, no "cooling-off" cancellations, and no pending cancellation requests).
- Renewal Milestone: The Referred Customer must successfully enter their second month of coverage.
Referral Rewards
- Reward Amount: £40 voucher for the Referrer and £40 voucher for the Referred Customer.
- Issuance: Rewards will be processed and emailed within 7–10 days after the 1-month milestone has been reached.
- Forfeiture: If either party cancels their policy before the 1-month mark, the reward is forfeited for both the Referrer and the Referred Customer.
‘Life insurance with Eleos can cost as little as £5 a month’
‘The average premiums in 2024 are:
£9.71 a month for single cover
£16.84 a month for joint cover’
Eleos x CreditSpring Promotion: Terms & Conditions
- Eligibility: This offer is exclusively available to new Eleos customers who initiate their application journey via the dedicated CreditSpring partner link. Direct applications via the Eleos website or other referral sources are not eligible.
- Qualification Period: To qualify for the £25 ClassPass gift card, the policyholder must maintain an active Eleos Income Protection policy for a minimum of 3 consecutive months.
- Payment Requirement: All three (3) initial monthly premiums must be successfully collected and remain non-refundable. Policies cancelled, lapsed, or refunded during the statutory 30-day cooling-off period or at any point within the first 3 months do not qualify.
- Reward Issuance: The £25 ClassPass gift card will be dispatched via email within 10 business days after the successful collection of the third monthly premium.
These claims are based on independent research conducted on behalf of online insurance broker: https://iaminsured.co.uk/guide/average-cost-of-life-insurance/