Cookie Policy
Welcome to our Cookie Policy page. This page is designed to provide you with information on the types of cookies we use on our website, why we use them and how you can manage your cookie preferences. Please note that this policy should be read in conjunction with our Privacy Policy, as it explains how we collect, use and protect your personal information. By using our website, you are agreeing to our use of cookies in accordance with this policy.
We use cookies so you can move around our site easily and do everything you need to do. Before we send them to your computer, we need you to give us permission. You can find out how we’ll use them on our Privacy Policy page.
Remember, you can always change which cookies you’re happy for us to use.
We’ve all got used to seeing messages about cookies when we visit websites. We’re asked if we want to accept them, refuse them or pick the ones we’ll allow. Most of us just click to say yes to them all, but what are they?
Cookies are small files that websites send to your computer. They don’t interfere with your data, apps or hardware. The website has to ask for your permission to send them, and the essential ones make it easier for you to use the site. The more sophisticated ones like personalisation cookies help both you and the website owner.
Here’s an example of how cookies can improve the online experience.
Imagine you’re shopping at an internet book store. Maybe you spend a while browsing and picking out books that look interesting. But before you buy anything you run out of time or you just decide you’ll go back later so you leave the site and a trolley full of books.When you’re free again do you really want to start from scratch?
This is how cookies can help:
- An essential cookie will keep you logged in while you’re away.
- A personalisation cookie will remember how you like to view and navigate the store.
- A statistics cookie will find books that have been bought by other visitors with similar tastes to yours and suggest you take a look.
- A marketing cookie will learn from your choice of books and show you ads that might match your interests or even remind you of the book you forgot in your trolly.
Even after you’ve said yes to cookies, you can change your mind at any time. Just go to the cookies section of our site.
Cookie declaration last updated on 26/12/2022
Essential cookies
These cookies give you an even better experience. If you choose these, the site can respond in a way that works best for you. They help us remember your personal preferences so you’ll only have to give us the information once.
| Name | CookieConsent |
| Provider | Cookiebot |
| Purpose | Stores the user’s cookie consent state for the current domain. |
| Name | authToken |
| Provider | Eleos |
| Purpose | Authentication token that maintains user session information. |
| Name | refresh |
| Provider | Eleos |
| Purpose | Token used for refreshing authentication sessions. |
| Name | test_cookie |
| Provider | Google DoubleClick |
| Purpose | Used to check if the user’s browser supports cookies. |
| Name | mui-color-scheme-dark |
| Provider | Material UI |
| Purpose | Stores user interface theme preference (dark mode). |
| Name | mui-color-scheme-light |
| Provider | Material UI |
| Purpose | Stores user interface theme preference (light mode). |
| Name | mui-mode |
| Provider | Material UI |
| Purpose | Maintains the current theme mode setting. |
Marketing cookies
These cookies give us information about how our customers use our site, which means we can constantly improve what we do for you. It tells us what’s working and what’s not - just like a digital school report. Whether we get a gold star or a ‘must do better’ - it’s all helpful.
| Name | IDE |
| Provider | Google DoubleClick |
| Purpose | Registers user actions after viewing ads to measure efficacy and present targeted ads. |
| Name | _ga |
| Provider | Google Tag Manager |
| Purpose | Tracks visitor behavior across devices and marketing channels. |
| Name | _ga_# |
| Provider | Google Tag Manager |
| Purpose | Additional tracking data for Google Analytics. |
| Name | _gcl_au |
| Provider | Google AdSense |
| Purpose | Used for experimenting with advertisement efficiency across websites. |
| Name | _fbp |
| Provider | |
| Purpose | Used to deliver advertisement products including real-time bidding from third-party advertisers. |
| Name | _uetsid |
| Provider | Microsoft Bing |
| Purpose | Tracks visitors across websites to present relevant advertisements. |
| Name | MSPTC |
| Provider | Microsoft Bing |
| Purpose | Registers visitor data to optimize advertisement relevance. |
| Name | MSPTC |
| Provider | Microsoft Bing |
| Purpose | Used as a unique user ID across many Microsoft domains. |
| Name | _ttp |
| Provider | TikTok |
| Purpose | Used for tracking embedded TikTok services. |
Statistics – or – How you browse
Cookies are meant to make the internet a better place for browsing, but it’s not always clear what some do. Once we’ve worked out if these unusual ones are valuable, we can explain them to you, and if they’re not useful, we can all forget about them.
| Name | _hjTLDTest |
| Provider | Hotjar |
| Purpose | Registers statistical data on users’ behavior on the website. Used for internal analytics. |
| Name | _hjSession_# |
| Provider | Hotjar |
| Purpose | Collects statistics on visitor visits, including number of visits, time spent, and pages read. |
| Name | _hjSessionUser_# |
| Provider | Hotjar |
| Purpose | Maintains user-specific statistics across multiple sessions. |
| Name | hjViewportId |
| Provider | Hotjar |
| Purpose | Saves the user’s screen size to adjust website display. |
| Name | hjActiveViewportIds |
| Provider | Hotjar |
| Purpose | Contains ID string on the current session to identify which subpages the visitor enters. |
| Name | _vwo_uuid_v2 |
| Provider | Visual Website Optimizer |
| Purpose | Used for split-testing to optimize website relevance for visitors and improve their experience. |
| Name | eu01/v.gif |
| Provider | Visual Website Optimizer |
| Purpose | Used for multi-variate testing to find the best variation of site content. |
| Name | ajs_anonymous_id |
| Provider | Segment |
| Purpose | Used to identify specific visitors for tracking website traffic. |